9/7/2023 0 Comments Script studio youtubeThis is where you’ll break down your topic into sections. Once you’ve nailed down your topic, it’s time to create your outline. TIP: If you're in a brainstorming rut, consider referencing your content pillars for some inspiration. Just keep in mind, viewers can sense when you’re not genuinely interested in a topic, so it’s best to pick one that’s authentic to your brand, and not just a high-ranking keyword. This is key to determining the popularity and discoverability of your topic - the higher your keywords rank, the more likely your videos will perform. What are some common myths in your industry?Ĭould you add your perspective to any industry news or recent changes?įrom there, establish the relevancy of those topics through keyword research and analysis. What are some frequently asked questions that you could turn into a tutorial? If you’re not sure where to start, try using these questions as prompts: So, it’s a good idea to map out a list of 5-10 topics that are relevant to your niche. The topic you discuss in your video will form the base of your outline. Here's how to do it in five easy steps (tried-and-tested by Later's social team): Step #1: Ready, Set, Brainstorm You don't need to be a professional write to create an effective YouTube script. How to Write a YouTube Script in 5 Easy Steps Looking for the latest social media marketing tips and strategies? Subscribe to Later's YouTube channel - new videos every week! Translation: YouTube scripts are a no-brainer when it comes to keeping teams organized during the video production process. "Plus, with scripts, you can reduce the amount of feedback you'll need as we'll have a document to refer back to when considering certain cuts, transitions, or where to insert b-roll," he adds. It makes editing a lot more streamlined,” shares David Balista, Later’s in-house Video Editor. “Having a script in advance helps when planning out graphics, visual elements, and the video's pacing. Plus, if you work with a video editor, it gives them more options in post-production. Writing your script ahead of time also gives on-screen talent the flexibility to play around with multiple takes when they’ve fumbled their words or need to adjust their tone to be more serious or playful. With a YouTube script, you can stay on track, hit your cues, and reference important CTAs. Come shoot day, it can be easy to get sidetracked while filming, especially if you have a ton of talking points.
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